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WhyIQ: Find out why visitors don't convert
637 fixes shipped this month57/100 avg WhyIQ Score

Your landing page is losing visitors. Find out exactly why.

AI landing page and website analyzer. We simulate 50 visitor archetypes on your pages and tell you what confused them, what made them leave, and who would convert. A prioritized fix list in minutes, for new pages or live ones.

No credit card2 min scan

Paste a URL. Get your report in 2 minutes. No account needed.

Builder tools
For teams shipping with sites including
Webflow
Framer
Next.js
Shopify
Your AI Citability Index
Scored across
Accessibility compliance
We check against
WCAG 2.2ADAGDPR
Featured on
Hacker NewsIndie HackersTAAFT · No.2 Web Optimization
§01 · Sample report

One scan. Fifty visitors. Four scores. Every issue ranked.

LaunchDay scored 62/100. Here is what WhyIQ surfaced.

WhyIQ Score
62
/ 100
Typical range 58–66
AI Citability Index
61
/ 100
8 dimensions analyzed
Search Ranking
62
/ 100
Accessibility Score
52
/ 100
8 issues found
Top 3 findings

Hero headline: does not name a specific outcome or product category

high impactQuick win
Why
38 of 50 visitors could not identify what the product does from the headline alone. Evaluators and skeptics bounced fastest.
Fix
Replace with a specific outcome: "See exactly what your team ships each week." Name the result, not the mechanism.

Primary CTA: doesn’t tell visitors what happens when they click

high impactQuick win
Why
31 visitors did not know whether clicking would start a free trial, require a credit card, or book a demo call. Deal seekers and cautious browsers left without clicking.
Fix
Change to "Start Free Trial" or "Try Free for 14 Days" so visitors know exactly what they are committing to.

Pricing section: no pricing visible above the fold

medium impactQuick win
Why
24 price-sensitive visitors could not determine affordability without navigating away from the page entirely.
Fix
Add a pricing anchor or summary ("Plans from $29/mo") near the primary CTA. Link to the full pricing page for details.
Audit your page freeEvery scan generates a shareable link.See the full example report
§02 · The problem

You optimised it. You still don’t know why it isn’t converting.

01

You launch. Nothing happens.

Weeks of copy. Three headline rewrites. The page still won’t convert.

02

Friends say it looks great.

Your network is not your customer. “Looks good” is not signal.

03

Ad spend is the wrong way to learn.

Real user tests take weeks and thousands. You need answers before you spend.

§03 · Procedure

Three steps. Two minutes. Fifty simulated readers.

The science behind the score
Step 01 of 03

Paste your URL

We extract hero, copy, CTAs and structure.

50ms
visitors judge a page
Lindgaard, 2006
Step 02 of 03

50 simulated visitors read it

Each one a different psychology, trust level, intent.

79%
scan, don’t read
NN/g
Step 03 of 03

Get the WHY + the FIX

Per element. Who got confused. What to change.

92×
spent on traffic vs. converting it
Eisenberg
§04 · Your dashboard

Track every page. Watch the score climb.

Re-scan after every change. Pages that act on findings improve their WhyIQ Score by an average of +40 points. The dashboard charts the lift on every page you ship.
§05 · Comparison

Why founders try the alternatives, then come back.

See plans and pricing

Calibrated against research

WhyIQ108 peer-reviewed papers
Hotjar / VWOUser clicks only
ChatGPT reviewLLM training, undated

Validated extraction accuracy

WhyIQ89.5% across 16 sites
Hotjar / VWO—
ChatGPT reviewNot measured

Works with zero traffic

WhyIQYes
Hotjar / VWONo
ChatGPT reviewYes

Simulated visitor psychology

WhyIQ50 archetypes
Hotjar / VWO—
ChatGPT review1 perspective

Time to first findings

WhyIQ~2 min
Hotjar / VWODays–weeks
ChatGPT reviewMinutes

Per-element WHY + FIX

WhyIQEvery issue
Hotjar / VWOAggregated
ChatGPT reviewGeneric

Pre-launch, pre-traffic testing

WhyIQYes
Hotjar / VWONo
ChatGPT reviewNo

Hotjar/VWO require live traffic before producing meaningful data.

Read the methodology
§06 · What makes it different

Three things a generic AI review will never tell you.

One AI read is one opinion. WhyIQ runs fifty calibrated simulations and tells you who got confused, where, and what to change.
PILLAR · 01

AI Citability Index

The 8 signals AI engines weigh. Audited and ranked. Get cited or get skipped.

08
citability signals
PILLAR · 02

Fifty kinds of visitor psychology

Each one a different patience, trust, and reason to leave. One sentence hits them all differently.

50
archetypes per scan
PILLAR · 03

Element-level WHY + FIX

Every issue tied to a visitor type, an element, and a specific change. No “clarity: low”.

WHY+FIX
on every finding
§07 · Questions

Frequently asked about WhyIQ

If your question isn’t here, the team replies during US/EU business hours. Get in touch.

What is WhyIQ?
WhyIQ is a predictive behavioral CRO tool. Paste a URL and 50 behavioral simulations run across 21 visitor archetypes: skeptical evaluators, price-sensitive browsers, time-pressed decision makers, and more. Each one has distinct psychology, trust thresholds, and cognitive state. They tell you what confused them and why they would leave. You get a WhyIQ Score, ranked issues, and specific fixes in ~2 minutes. No traffic needed.
How is this different from asking ChatGPT to review my page?
ChatGPT gives you one opinion from one perspective. WhyIQ runs 50 independent behavioral simulations across 21 archetypes, each with different psychology, cognitive load, and intent, then quantifies how many would understand, misread, or bounce. It identifies exactly which page element caused each confusion and what to change. The difference: one AI read vs. 50 calibrated simulations producing a structured CRO report with actionable fixes.
What kind of fixes do I actually get?
Every issue is tied to a specific page element (your headline, CTA, pricing section), the visitor types it affects, and a concrete recommendation. For example: 'Your CTA says Get Started but 3 visitor types found it unclear. Change it to Start Free Trial to set expectations.' You get a prioritized list, not vague advice.
Does my page need to be live?
No. You can paste a live URL or upload an HTML file directly. Building with Cursor, Bolt, Lovable, or v0? Just save your page as HTML and upload it. Test your landing page before launch, before spending on ads. Pre-traffic CRO.
How long does a scan take?
A page scan takes about 2 minutes. Site scans (available on paid plans) run the same 50-visitor simulation on every page individually, so expect 10-15 minutes depending on site size. That time is the analysis actually running: content extraction, behavioral simulations, and per-page scoring. There is no shortcut that gives you the same depth.
What happens after my free scan?
Nothing automatic. You get the full results. Sign up with your email and you get 1 free page scan, no credit card required. Paid plans start at $19/month (Solo: 5 scans). For site scans across your whole site, Starter is $39/month (20 scans, full CRO + AI Citability + Accessibility on every scan, site scans up to 5 pages) or Pro is $89/month (50 scans, site scans up to 10 pages). No card required.
How much does a CRO audit cost?
Traditional CRO audits from agencies cost $2,000 to $10,000 and take weeks. WhyIQ starts at $19/month (Solo: 5 scans) or $39/month (Starter: 20 scans with site scans, AI Citability, and Accessibility scoring). Each scan runs 50 behavioral simulations and delivers the same depth of analysis in about 2 minutes. Try it with 1 free scan when you sign up, no credit card required.

You’re one audit away
from knowing.

The average audit surfaces 11 issues the founder didn’t know existed, each tied to a specific page element and a specific fix.

Pages that act on findings improve their WhyIQ Score by an average of +40 points.

No credit card · 1 free scan with email · Plans from $19/mo